Let’s be real. Social media, especially Instagram, is the most successful and influential marketing platform today. New entrepreneurs and companies of all sizes use social media to grow their business.
In order to gain followers and develop a “like” culture around your photos, you need to consistently upload interesting and attractive content. This is where “photo styling” comes into play. Photo styling creates a mood or tone for a photographic “story” using props, lighting, and colours.
Here are three of my personal business gains after implementing this strategy:
A lot of small businesses today are home-based, including mine. However, that doesn’t need to be your potential customer’s first impression! There is a proven difference between posting a picture of your product on your living room floor versus spending time on styling your product. Here is a real-life example from my @weddingswithinvibe Instagram page of two photos I took right from my home, about one year apart:
(done on a carpet, no special lighting or props)
(bright light, white background, props)
That one time of the year when business slows down, I ask myself “how can I make my products look more appealing?” If your main marketing tool is Instagram, you need to invest in your photos. After the simple adjustment I made of styling my photos, my sales increased. Customers take you more seriously and assume your products/services are good quality. They will spend the time to look more closely at what you offer.
Grows Followers and Likes
Styling grows your follower base. Can it really be as simple as the quality of uploaded photos? Yes, it can. A good photo can change your account, the number of people who like your photos, and your overall Instagram look.
Think about it: When you scroll through your feed, chances are, most of the pictures you double-tap are ones that are beautifully composed, taken at just the right angle, with just the right lighting, and include just the right elements. You follow these accounts for entertainment or inspiration.
They say a picture is worth a thousand words. Whether you’re a home chef, a writer, or sell baby products, making this small change will show customers that you’re committed to your business and that you believe in your products/services. This investment will, without doubt, change your social media game.